Walmart Marketing Strategies & Tactics, History

Walmart is one of the largest retail giants in the world, with a presence in 27 countries and over 11,000 stores. From its humble beginnings in Arkansas, USA, in 1962, the company has grown to become a household name, offering a vast array of products and services to millions of customers every day.

With its low prices and a wide variety of products, Walmart has become a one-stop-shop for most people’s everyday needs. But the company has also faced criticism for its labor practices and impact on local businesses. Despite this, Walmart remains a dominant force in the retail industry, constantly evolving and expanding to meet the changing needs of its customers.

Walmart History

Walmart is a multinational retail corporation that was founded in 1962 by Sam Walton. The company started as a small store in Rogers, Arkansas, and has since grown to become the largest retailer in the world. Walmart operates a chain of hypermarkets, grocery stores, and discount department stores across the globe, with more than 11,000 stores in 27 countries. Walmart’s success story is a testament to its founder’s vision, persistence, and innovative strategies.

Sam Walton, the founder of Walmart, began his career in retail in 1945 when he opened a Ben Franklin franchise in Newport, Arkansas. He later opened his own discount store, which was the first of its kind in the country. In 1962, he opened the first Walmart store in Rogers, Arkansas, which was a huge success. The company’s low-price strategy and focus on customer service quickly made it a popular destination for shoppers. Over the years, Walmart has expanded its product offerings and services, and has become a one-stop-shop for everything from groceries to electronics.

Walmart’s success is not without controversy. The company has faced criticism for its labor practices, including low wages and poor working conditions for its employees. It has also been accused of contributing to the decline of small businesses in the communities where it operates. Despite these criticisms, Walmart remains a major player in the retail industry and continues to adapt to changing consumer trends and preferences. The company’s commitment to sustainability and social responsibility has also helped to improve its image and reputation in recent years.


The Secret of Walmart’s Success

Walmart is one of the largest retailers in the world with over 11,000 stores in 27 countries. The success of Walmart is attributed to various factors that have helped the company grow and become a household name.

Low Prices

One of the main factors that have contributed to Walmart’s success is its low prices. Walmart is known for offering products at lower prices than its competitors, which attracts a large number of customers. The company has a unique supply chain management system that helps them keep their prices low. Walmart also offers price match guarantees and has a wide range of products, making it a one-stop-shop for customers.

Another reason for Walmart’s low prices is the company’s ability to negotiate with suppliers. Walmart has a huge buying power which enables them to negotiate lower prices with their suppliers. This allows them to offer products at a lower price than their competitors.

Customer Experience

Walmart’s customer experience is another factor that has contributed to its success. The company has a customer-centric approach and has invested in various initiatives that enhance the customer experience. Walmart has a convenient online shopping platform that is easy to use, and customers can choose to pick up their orders in-store or have them delivered to their doorstep. The company also offers a range of services such as pharmacy, auto care, and financial services, making it a one-stop-shop for customers.

Walmart’s stores are designed to provide a seamless shopping experience for customers. The stores are well-organized, and products are easy to find. Walmart also has a friendly and knowledgeable staff that is always ready to assist customers. The company also offers various discounts and promotions to its customers, making them feel valued and appreciated.

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Walmart’s Brand Message

Walmart’s brand message is ‘Save Money, Live Better.’ The message is designed to resonate with customers who are looking for ways to save money while improving their quality of life.

Save Money

Walmart’s brand message of saving money is evident in its low prices and price match guarantees. The company’s supply chain management system and ability to negotiate with suppliers allows them to offer products at a lower price than their competitors. Walmart’s brand message also extends to their online shopping platform, which offers customers the convenience of shopping from the comfort of their homes at a lower price.

Live Better

Walmart’s brand message of living better is evident in the company’s commitment to enhancing the customer experience. The company offers a range of services such as pharmacy, auto care, and financial services, which help customers improve their quality of life. Walmart’s stores are designed to provide a seamless shopping experience, and the company’s friendly and knowledgeable staff is always ready to assist customers. Walmart’s brand message also extends to its commitment to sustainability and community involvement, which helps customers feel good about their purchases.

Some Interesting Facts About Walmart

  • Walmart is the largest retailer in the world.
  • It was founded in 1962 by Sam Walton in Bentonville, Arkansas.
  • Walmart operates more than 11,000 stores in 27 countries.
  • It employs over 2.2 million associates worldwide.
  • Walmart’s revenue in 2020 was $524 billion.
  • The company is known for its low prices and “Everyday Low Prices” slogan.
  • Walmart is also the world’s largest employer, after the U.S. Department of Defense and the Chinese Army.
  • It owns several brands, including Great Value, Equate, and Sam’s Choice.
  • Walmart is committed to sustainability and has set a goal to achieve zero waste by 2025.
  • The company is involved in various philanthropic efforts, including donating to disaster relief and supporting education programs.

Business Model of Walmart


Walmart has built alliances with various suppliers to ensure the availability of products in its stores. The company has also partnered with several logistics companies to streamline its supply chain operations.

Walmart has also formed partnerships with several technology companies to enhance its online shopping experience, such as Google for voice shopping and Microsoft for cloud computing services.

Value Propositions

Walmart’s value proposition is to offer a wide range of products at low prices, making it an affordable shopping destination for consumers. The company also offers convenience through its extensive store network and online shopping platform.

Walmart’s value proposition extends to its suppliers as well, as it has a reputation for demanding low prices and high product volumes, which can be beneficial for suppliers looking to increase their sales.

Key Activities

Walmart’s key activities include sourcing products from suppliers, managing its supply chain, merchandising products in stores, and providing customer service. The company also invests heavily in technology to enhance its online shopping platform and improve its supply chain operations.

Walmart’s physical stores are also a key activity, as they allow the company to offer a hands-on shopping experience to customers and provide a platform for in-store promotions and events.

Customer Relationships

Walmart has a customer-centric approach, focusing on providing a positive shopping experience to its customers. The company offers various services such as product returns, online order pickup, and free shipping to enhance customer satisfaction.

Walmart also uses customer data to personalize its marketing efforts and offer relevant product recommendations to customers.

Revenue Streams

Walmart generates revenue through the sale of products in its stores and online shopping platform. The company also earns revenue through its financial services division, which includes Walmart MoneyCard and Walmart Credit Card.

Walmart’s revenue streams extend to its suppliers as well, as the company charges suppliers for shelf space and other promotions in its stores.


Walmart has invested heavily in technology to enhance its online shopping platform and improve its supply chain operations. The company uses data analytics to optimize its supply chain, improve inventory management, and personalize its marketing efforts.

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Walmart has also implemented various technologies in its physical stores, such as self-checkout machines and mobile payment options.

Overall, Walmart’s business model centers around offering a wide range of products at low prices while providing convenience and a positive shopping experience to its customers. The company’s focus on technology and partnerships with various suppliers and logistics companies have helped it maintain its position as a leading retailer in the industry.

Key Principles of Walmart Marketing

Walmart is a retail giant that has been successful in creating a strong brand image and customer base. Its marketing strategies are based on a few key principles that have helped it to stand out in the market. Let’s take a look at them:

1. Customer-Centric Approach

Walmart puts its customers first and foremost. It aims to provide them with the best shopping experience possible by understanding their needs and preferences. The company conducts extensive market research to gather insights into customer behavior and uses this data to tailor its marketing campaigns.

2. Everyday Low Prices

One of the most well-known aspects of Walmart’s marketing strategy is its focus on offering everyday low prices. The company’s pricing strategy is based on providing customers with access to high-quality products at a lower cost than its competitors. This has been a key factor in driving customer loyalty and repeat business.

3. Wide Product Range

Walmart offers a wide range of products in its stores, from groceries to electronics to clothing. This strategy of offering a diverse product range has helped the company to attract a broad customer base and cater to their diverse needs.

4. Omni-Channel Marketing

Walmart has embraced omni-channel marketing, which means that it uses a variety of channels to reach its customers, including social media, email marketing, and mobile marketing. This approach allows the company to connect with customers wherever they are and create a seamless shopping experience across multiple channels.

5. Community Engagement

Walmart is committed to engaging with the communities in which it operates. The company supports local initiatives and charitable organizations and works to build relationships with its customers through community events and outreach programs.

6. Sustainability

Walmart has made a commitment to sustainability, and this is reflected in its marketing strategy. The company promotes environmentally friendly products and initiatives, such as reducing waste and carbon emissions, and communicates these efforts to customers through its marketing campaigns.


The key principles of Walmart’s marketing strategy are centered around putting the customer first, offering everyday low prices, providing a wide range of products, embracing omni-channel marketing, engaging with the community, and promoting sustainability. These principles have helped Walmart to build a strong brand image and customer loyalty, and continue to be at the core of the company’s marketing efforts.

Walmart 2

Frequently Asked Questions

Walmart is one of the biggest retailers in the world. Their marketing strategy is unique and effective. Here are some frequently asked questions about Walmart’s marketing strategy.

1. What is Walmart’s marketing strategy?

Walmart’s marketing strategy is focused on offering low prices and a wide variety of products to their customers. They achieve this by buying goods in bulk and negotiating with suppliers to get the best prices. Walmart also uses a highly efficient supply chain system that helps them keep their costs low.

Additionally, Walmart has invested in their online presence in recent years, offering free two-day shipping on orders over $35 and a wide selection of products on their website. They also have a mobile app that allows customers to easily shop online and in-store.

2. How does Walmart use social media in their marketing strategy?

Walmart uses social media to engage with their customers and promote their products. They have a strong presence on platforms such as Facebook, Twitter, and Instagram, where they share updates on new products, sales, and promotions. Walmart also uses social media to respond to customer inquiries and complaints.

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In addition, Walmart uses social media influencers to promote their products. They partner with popular social media personalities who have a large following to create sponsored content that promotes Walmart’s products to their followers.

3. How does Walmart use data in their marketing strategy?

Walmart uses data to understand their customers’ behavior and preferences. They collect data on their customers’ purchase history, search history, and online behavior to create targeted marketing campaigns. Walmart also uses data to optimize their supply chain and inventory management systems.

By using data, Walmart is able to offer personalized recommendations to their customers and create marketing campaigns that are more likely to resonate with their target audience.

4. What is Walmart’s approach to sustainability in their marketing strategy?

Walmart has made a commitment to sustainability and has integrated it into their marketing strategy. They have set goals to reduce their greenhouse gas emissions and to source 100% of their energy from renewable sources. Walmart also works with suppliers to reduce waste and improve the sustainability of their products.

Walmart’s sustainability initiatives are promoted through their marketing campaigns. They highlight their progress and share stories about the positive impact their initiatives have had on the environment and local communities.

5. How does Walmart’s marketing strategy differ from their competitors?

Walmart’s marketing strategy differs from their competitors in several ways. One of the main differences is their focus on offering low prices. Walmart’s “Everyday Low Price” strategy sets them apart from competitors who may offer sales or promotions to attract customers.

Another way Walmart’s marketing strategy differs is their investment in their online presence. While many retailers have struggled to adapt to the rise of e-commerce, Walmart has made significant investments in their online platform and has seen success in this area.

In conclusion, Walmart is a retail giant that has made a significant impact on the global retail industry. The company has been able to maintain its position as a market leader by focusing on innovation and customer satisfaction. With over 11,000 stores in 27 countries, Walmart has become a popular choice for consumers looking for quality products at affordable prices.

One of the key factors that have contributed to Walmart’s success is its commitment to sustainability. The company has implemented several initiatives aimed at reducing its carbon footprint, including the use of renewable energy and the reduction of waste. Walmart’s efforts towards sustainability have not only benefited the environment but have also helped the company save on costs, which it has passed on to its customers.

Overall, Walmart’s success can be attributed to its dedication to providing customers with high-quality products at affordable prices, its focus on sustainability, and its ability to adapt to changing consumer preferences. As Walmart continues to expand its global footprint and invest in new technologies, it is poised to remain a dominant player in the retail industry for years to come.

This is Anthony Thompson, chief editor and the founder of this site, Tinyhousegarage. I'm a home architect. Basically, I've created this site to help people build tiny houses with a limited budget and land space or people who are homeless. As a home architect, I became very disheartened when I saw homeless people around me, which influenced me to create this site to help people build beautiful tiny houses.

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